'Vogue' sues rappers Drake and 21 Savage over fake magazine cover promoting new album

‘Vogue’ sues rappers Drake and 21 Savage over fake magazine cover promoting new album

Drake and 21 Savage posted an Instagram post on October 30 promoting a fake vogue magazine cover. vogueThe Condé Nast publisher is now suing the two rappers for using the fake cover to promote their new album.

Drake and 21 Savage/Screenshot by NPR

Condé Nast, publisher of vogue magazine, filed a lawsuit against rappers Drake and 21 Savage for using a fake vogue cover used to promote their new album, His loss.

In a 30-page lawsuit filed Monday, Condé Nast argues that the “large-scale promotional campaign” launched by the rappers for their latest album is “built entirely” on the use of vogues trademarks – giving the false premise that both artists would be featured in the December issue of the magazine.

Condé Nast is seeking at least $4 million in damages, or triple the rappers’ profits on their “counterfeit” album and magazine – whichever is greater.

It is unclear whether the artists directly profited from the fake magazines, other than through advertising, as the magazines were not for sale.

The publisher is also seeking a preliminary injunction and temporary restraining order to stop the rappers from continuing to publish the fake magazine cover, as well as damages for trademark infringement.

“All of this is false. And none of this was authorized by Condé Nast,” Condé Nast said in the lawsuit.

The lawsuit also alleges that the two rappers created counterfeit numbers of vogue and distributed copies in “North America’s largest metropolitan areas” in addition to posters of the parody cover. The counterfeit issue has also been posted on social media for more than 135 million users who actively follow both Drake and 21 Savage, according to the lawsuit.

Additionally, the lawsuit alleges that the artists falsely thanked Anna Wintour — the editor of Vogue— on social media for “the love and support at this historic moment”.

The publisher said it was in communication with Drake and 21 Savage ahead of the release of His loss, but according to the lawsuit, the “rappers’ “contempt for the rights of Condé Nast” left him with no choice but to file a lawsuit.

Representatives for Drake and 21 Savage did not immediately respond to NPR’s request for comment on the lawsuit. NPR also reached out to attorneys representing Condé Nast for comment, but did not immediately respond.

The spread of the counterfeit vogue cover is among several parodies the two rappers have produced in support of their latest album. The two also pretended to perform on NBC Saturday Night Live and being interviewed on Howard Stern’s SiriusXM radio show.

The duo also pretended to perform on NPR Music’s Tiny Desk series, where the rappers sit in front of a backdrop of books and All songs considered signage.

In response to the parody performance, an NPR spokesperson said, “If Drake and 21 Savage want to perform at the real Tiny Desk, we’d love to have them.”

NPR’s Ayana Archie contributed to this report.

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