November 9, 2022 Update: The new “Official” badge with the gray check mark is now rolling out to select accounts. In addition to appearing on the account profile page, it also appears next to the account name in your timeline.
Twitter finally recognizes some issues of allowing anyone to have a blue tick in exchange for $8 a month. The company now says that in addition to the paid blue check, some accounts will also receive a new “Official” label, indicated by a gray checkmark, on their profiles.
The change in strategy was announced by Esther Crawford on Twitter, which supports the company’s plans to revamp its Twitter Blue subscription service. Crawford says this new gray tick will be available for “select accounts” when the new Twitter Blue subscription launches.
Accounts eligible for the new “Official” label will include “government accounts, commercial companies, business partners, major media outlets, publishers and certain public figures”. Further details on how you can apply for this label are unclear, but the company says “not all previously verified accounts” will get this label. You also won’t be able to simply pay for the label, unlike the blue tick.
Crawford goes on to confirm that Twitter’s blue tick won’t include any sort of identity verification, but it looks like the “official” gray tick will. The company will also continue to “experiment with ways to differentiate between account types.”
Many people have asked how you’ll be able to distinguish between @TwitterBlue followers with blue checkmarks and accounts verified as official, which is why we’re introducing the “Official” label to select accounts at launch.
All previously verified accounts will not receive the “Official” label and the label is not available for purchase. Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers, and some public figures.
The new Twitter Blue does not include identity verification – it is an opt-in paid subscription that offers a blue tick and access to certain features. We will continue to experiment with ways to differentiate between account types.
Crawford shared a mockup of the intended “official” gray checkmark on the main Twitter account, located below the account name and handle. The label is not online yet.
This doesn’t solve a problem: the blue tick is still much more visible than that intended “official” gray tick. As it stands, it looks like you’ll need to go to the account’s profile page to see the “Official” label. You won’t be able to see it at a glance when scrolling through your timeline, for example.
It’s still unclear when any of these changes will launch. As the new Twitter Blue subscription appeared to go live over the weekend, Twitter backtracked and decided to delay the rollout until after the US midterm elections, which are being held today.
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