Elon Musk’s latest claim that Twitter is the massive driver of clicks to other websites on the internet has been widely disputed and mocked by several users, including a former employee of the social media company.
Mr Musk, who acquired Twitter last month, suggested the platform was the biggest source of referrals.
“Twitter generates a tremendous number of clicks to other websites/apps. By far the biggest click engine on the internet,” he said in response to an exchange that Twitter “generates so few clicks.” .
Twitter generates a considerable number of clicks to other websites/apps. By far the biggest clicker driver on the internet.
— Elon Musk (@elonmusk) November 13, 2022
Claire Diaz-Ortiz, a former Twitter employee, called the billionaire’s claim “100% false”.
“Lies. I worked on Twitter for 5 years + wrote 2 books on social media mktg. It’s 100% FALSE and Twitter knows it. We never sold it on clicks because it’s so much more weak on traffic than FB, LI, etc. Twitter has other strengths (& mrkting is way more than clicks 😉 (sic),” she tweeted.
lies. I worked @Twitter Age 5+ has written 2 books on social media mktg. this is 💯 FALSE & @Twitter known. we never sold it on clicks because it is much lower on traffic than FB, LI etc. Twitter has other key strengths. (&mrkting is much more than clicks 😉 https://t.co/ie3ZZT3q7E
— Claire Diaz-Ortiz (@Claire) November 13, 2022
Another user, Tom Coates – a product developer – called Mr Musk’s statement “deceptively embarrassing”.
Here is just the list of social media from Statcounter for example. These are *just* social media sites. Twitter does not even represent 10%! pic.twitter.com/W1RWkUNTL8
—Tom Coates (@tomcoates) November 13, 2022
“100% wrong. Embarrassingly wrong. I mean even if you ignore the search engines, it’s wrong. I can feel your ad managers and partners (if any left) shrivel up as you type” , he wrote on Twitter.
He even shared a study that showed that at 74.1%, Facebook was by far the biggest driver of traffic to other websites, far ahead of Twitter’s 7.73%.
Elon Musk, who was looking for ways to make Twitter profitable, on Thursday raised the possibility that the social media platform could go bankrupt, two weeks after buying it for $44 billion.
He also warned that Twitter would not be able to “survive the coming economic downturn” if it failed to grow subscription revenue to offset falling ad revenue, according to reports/
After taking office on October 27, Mr. Musk moved into a clean house and said the company was losing more than $4 million a day, largely because advertisers began to flee once he took over.
Twitter is $13 billion in debt after the deal and will have to pay interest totaling nearly $1.2 billion over the next 12 months. The payouts exceed Twitter’s most recently disclosed cash flow, which stood at $1.1 billion at the end of June.
It has also started charging $8 a month for the Twitter Blue service, which will include blue check verification before suspending it on Friday. He will “probably be back at the end of next week”, he said today.
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