Elon Musk’s photo is seen through a Twitter logo in this illustration taken October 28, 2022.
Dado Ruvic | Reuters
Friday, TwitterElon Musk’s new owner sent a company-wide email to employees of the social media giant thanking them for working long hours since he took office on October 28.
Musk said he personally stayed at Twitter’s San Francisco headquarters late Thursday night as well. He then invited employees who returned to the San Francisco office, and who survived last week’s 50% workforce reduction, to come visit him.
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Overnight, Twitter appeared to suspend its $7.99/month Twitter Blue subscription service, which allowed users of the social network to pay for a verified subscriber blue tick. Many users abused the new subscriber badge to impersonate brands and famous people who acquired a blue tick through the company’s original verification system.
Among the impersonated brands were Eli Lilly, the pharmaceutical giant, the multinational video game company Nintendo and the electric vehicle company of Elon Musk, You’re here.
Two current Twitter employees told CNBC they are fielding calls from colleagues and customers about any changes to the platform.
One said that Twitter used to make product changes slower and more carefully and that was because they had to balance user behavior, security and impact on income. The new, more experimental approach taken by Musk has troubled many, including advertisers, and even the FTC.
Employees also said they wanted clarity on the company’s new leave and return to office policies and that Elon Musk’s email left them with questions. Friday is a holiday in the United States, Veterans Day, and some workers did not expect to have to come, while others wonder if they have yet approved exceptions that will allow them to continue to work from home. Two employees told CNBC they had not received formal guidance from the company’s human resources department about working remotely.
This week, Musk told Twitter employees he was reversing the company’s previous “work from home forever” policy that was signed into law by his personal friend and collaborator, former Twitter CEO Jack Dorsey.
Here is Elon Musk’s email to Twitter employees on Friday, transcribed by CNBC:
From: Elon Musk
Date: November 11, 2022 [time stamp removed]
To: The Twitter team
Subj. Being There (great movie)
I was back at Twitter headquarters until late last night and would like to give a note of appreciation to those who were there with me, as well as those working remotely, some of whom were still standing longer.
To reaffirm, remote work is okay if you cannot reasonably get to the office and are performing at an exceptional level. That said, I’m a big proponent of esprit de corps and the efficiency of physically being in one place.
I will be back in the office today. Stop by the 10th floor if you want to talk about taking Twitter to the next level. The priority is on short-term actions.
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