Apple announces more announcements coming to the App Store starting next week

Apple suspends game ads on App Store pages after developers complain [Updated]

Update October 26 3:31 p.m.: In a statement shared with MacRumors today, Apple said it has suspended gambling ads on App Store app pages, without further details:

We’ve suspended ads related to gambling and a few other categories on App Store product pages.

The original story from October 25 follows.

Apple today rolled out new App Store ad placements on iPhone, allowing developers to advertise their apps in more places, including the main Today tab and in the ” You might also like” at the bottom of individual app listings.

new app store announcements tab today
Hours later, several top developers complained about nasty advertisements for gambling apps appearing in their own App Store listings beyond their control, including Marco Armament, Simon Stovring, and others. The issue was also highlighted in a tweet shared by MacStories chief editor Federico Viticci.

“Now my app’s product page is showing gambling ads which is really not good for me,” Arment tweeted. “Apple shouldn’t agree either.”

As Arment noted, Apple offers advertisers the choice to display their ad in different app categories than their own app’s category, allowing ads for gambling ads to appear in listings. unrelated apps like the Overcast podcast app.

The presence of gambling ads in the App Store as a whole has drawn some criticism, with some accusing Apple of being greedy and straying from the policies the company maintained under former CEO Steve Jobs. . Apple earns revenue both from ad placements and from its 15% to 30% reduction in in-app purchases in gambling apps.

Beyond antagonizing some developers, Apple allowing apps to serve ads in other apps’ listings has already led to the company being accused of anti-competitive behavior. In a tweet last week, a legal expert Florian Muller argued that ads are “another way to increase the effective tax rate on apps, forcing developers to buy ads on their own app pages to prevent others from hijacking them.” clients”.

In August, BloombergMark Gurman said Apple wants to nearly triple its current ad revenue to at least $10 billion a year in the future. Gurman said keyword-based search results ads will come to the Apple Maps app starting next year.

We reached out to Apple for comment and asked if the company would consider tightening its rules around ads. We’ll update this story if we hear back.

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