Apple job listings suggest the company is building its own metaverse for its long-rumored headset

Apple job listings suggest the company is building its own metaverse for its long-rumored headset

  • Apple is looking for engineers capable of developing a 3D mixed reality world for its future headset.
  • Apple is competing with Meta and other tech companies in a race to develop VR and AR headsets.
  • Tim Cook and another Apple executive have previously said they avoid using the word “metaverse”.

Apple is looking for engineers to create a 3D world for its yet-to-be-announced mixed reality headset, Bloomberg first reported.

The company’s development of a virtual and augmented reality headset was reported in early 2021, and trademark filings from August show Apple may call the headset “Reality One” or “Reality Pro.”

Job postings from Apple’s technology development group show the tech giant is looking for people to create content for its headset – such as software producers to work on visual effects for augmented reality and gaming environments. virtual reality, and people to create a video service with 3D content.

A position listed for Senior Graphics and Simulation Software Engineer states that it is looking for someone with “3D graphics experience to drive the construction of a simulation and synthetic data pipeline for machine learning training” .

Apple did not immediately respond to an insider request for comment on the job postings ahead of their release.

The headset is expected to have 12 cameras to show the wearer real-time video of the outside world, and could cost $3,000, The Information previously reported.

While a 3D mixed reality world looks a lot like what Mark Zuckerberg’s Meta is looking to build in the coming years, don’t expect Apple to use the word “metaverse” to describe their version.

Apple CEO Tim Cook previously told Dutch media outlet Bright that he avoids using the word “metaverse”.

“I always think it’s important for people to understand what something is. And I’m really not sure the average person can tell you what the metaverse is,” Cook told Bright in an interview. .

However, Cook seems interested in AR, telling the outlet he thinks it’s “a deep technology that will affect everything.” He also said that virtual reality was not a way to “live your whole life”.

Greg Joswiak, Apple’s senior vice president of worldwide marketing, said metaverse is a “word I’ll never use” at a Wall Street Journal conference in October. Craig Federighi, Apple’s senior vice president of software engineering, followed up Joswiak’s quip by saying, “Yeah, I’m good at that.”

Apple is expected to release its first mixed reality headset in 2023, Bloomberg reported.

In July, Meta CEO Mark Zuckerberg told his staff that the company was engaged in a “deep and philosophical competition” with Apple to build the world of virtual reality.

Meta laid off around 11,000 of its employees last week, the first major job cut in its history, and a major cost pivot amid growing investor concern over its metaverse plan. Employees at the company were bracing for layoffs as the company’s growth slowed, and some investors expressed concern over Zuckerberg’s metaverse spending.

Apple and rival Snapchat have both said they want to focus more on augmented reality than virtual reality worlds, with Snap CEO Evan Spiegel calling augmented reality “more immersive”.

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